PRIVACY POLICY

Last updated: 21 October 2026

The Rare Butcher ("we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us or purchase gift vouchers through our online checkout.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. WHO WE ARE

The Rare Butcher is responsible for the personal information collected through our website and business activities.

The Rare Butcher
10 The Hollow
Earl Shilton
Leicestershire
LE9 7NA
United Kingdom

You can contact us regarding privacy matters using the contact details published on our website or by writing to the address above.

2. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

  • Your name and contact details.
  • Your email address and any information submitted through our contact forms.
  • Gift voucher purchase and order information.
  • Billing information provided during checkout.
  • Recipient information where supplied for gift voucher delivery.
  • Payment confirmation, transaction references and order status information.
  • Correspondence relating to purchases, enquiries or customer service.
  • Technical information required for website operation and security.
  • Website analytics information where you have provided consent.

We do not require you to provide unnecessary sensitive personal information when contacting us or purchasing a gift voucher.

3. HOW WE COLLECT YOUR INFORMATION

We collect personal information when you:

  • Complete a contact or enquiry form.
  • Contact us by telephone, email or another communication method.
  • Add a gift voucher to your basket.
  • Complete a gift voucher purchase.
  • Provide information required for electronic voucher delivery.
  • Contact us about an existing purchase.
  • Visit and interact with our website.

4. HOW WE USE YOUR INFORMATION

We use personal information to:

  • Respond to enquiries and provide customer service.
  • Process gift voucher orders.
  • Send purchased gift vouchers electronically by email.
  • Send order confirmations and relevant purchase communications.
  • Process payments and manage transaction records.
  • Handle questions, complaints and purchase-related requests.
  • Maintain appropriate accounting and business records.
  • Protect our website and checkout against misuse or fraudulent activity.
  • Comply with applicable legal and regulatory requirements.
  • Understand and improve website usage where analytics consent has been provided.

5. OUR LAWFUL BASES FOR PROCESSING

We process personal information where an appropriate lawful basis applies under UK data protection law.

  • Contract: To process and fulfil gift voucher purchases and take steps requested before a purchase.
  • Legal obligation: To maintain records and comply with applicable tax, accounting and other legal requirements.
  • Legitimate interests: To respond to enquiries, provide customer service, maintain website security and administer our business, where those interests do not override your rights.
  • Consent: For optional website analytics and any activities where your permission is required.

Where we rely on consent, you may withdraw it at any time without affecting processing carried out before withdrawal.

6. GIFT VOUCHER PURCHASES AND EMAIL DELIVERY

Our website allows customers to purchase gift vouchers through an online checkout.

Gift vouchers are delivered electronically by email and do not have an expiry date.

We use the information supplied during checkout to process the purchase, deliver the voucher, send relevant order communications and maintain appropriate transaction records.

Where you provide another person's email address for gift voucher delivery, please ensure you are entitled to share that information with us.

7. PAYMENT PROCESSING – SQUARE

We use Square to securely process online gift voucher payments.

Square provides secure payment fields within our website checkout. Payment card information entered into those fields is processed through Square's payment technology.

We do not store your full payment card details on our website.

We may receive limited transaction information, such as payment status, transaction references and payment confirmation, to manage and fulfil your order.

Square processes payment information in accordance with its own privacy and security practices.

Further information is available from Square's Privacy Notice.

8. COOKIES AND WEBSITE ANALYTICS

Our website uses necessary cookies and similar technologies to support normal operation, shopping basket functionality, checkout, payment processing, website security and cookie preference management.

We use Klaro to manage consent for optional cookies.

Google Analytics is used to help us understand how visitors interact with our website. Optional analytics cookies are only enabled after the appropriate consent has been provided.

You can review or withdraw your analytics consent at any time through the Cookie Settings link on our website.

For further information, please see our Cookie Policy.

9. SHARING YOUR INFORMATION

We do not sell your personal information.

We may share relevant information with trusted third parties where necessary to operate our business, fulfil purchases or comply with legal requirements.

These may include:

  • Square, for secure payment processing.
  • Website hosting and IT service providers.
  • Email and communication service providers used for order confirmations and voucher delivery.
  • Accounting and professional service providers.
  • Google Analytics, where analytics consent has been provided.
  • Public authorities or regulators where legally required.

Where providers process personal information on our behalf, appropriate contractual and security safeguards apply.

10. INTERNATIONAL DATA TRANSFERS

Some third-party service providers may process personal information outside the United Kingdom.

Where international transfers take place, we ensure that appropriate safeguards are used where required by applicable UK data protection law.

11. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting and business requirements.

Gift voucher purchase and financial transaction records may need to be retained for applicable tax and accounting periods.

We retain information needed to administer and verify outstanding gift vouchers for as long as reasonably necessary, taking into account that our gift vouchers do not expire.

General enquiries are retained only for as long as reasonably necessary to respond to them and manage any resulting business relationship.

Information that is no longer required will be securely deleted or anonymised where appropriate.

12. DATA SECURITY

We take appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration and disclosure.

Access to personal information is restricted to those with a legitimate business need to access it.

Online card payments are handled through Square's secure payment technology rather than storing full payment card information within our website.

13. MARKETING COMMUNICATIONS

Where we send marketing communications, we do so in accordance with applicable UK privacy and electronic communications legislation.

Where consent is required, we will obtain it before sending marketing messages.

You can opt out of marketing communications at any time. This will not prevent us from sending necessary communications relating to an existing purchase.

14. YOUR DATA PROTECTION RIGHTS

Subject to applicable legal conditions and exemptions, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate information.
  • Request erasure in certain circumstances.
  • Request restriction of processing.
  • Object to certain processing, including direct marketing.
  • Request data portability where applicable.
  • Withdraw consent where processing is based on consent.

We normally respond to valid data protection requests within one month, subject to any extensions permitted by law.

To exercise your rights, please contact us using the details in Section 1.

15. EXTERNAL WEBSITES

Our website may contain links to third-party websites, including social media and review platforms.

External websites operate their own privacy and cookie policies. We recommend reviewing those policies before providing personal information.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes to our website, services, business practices or applicable legal requirements.

The latest version will be published on this page with an updated revision date.

17. COMPLAINTS

If you have concerns about how we handle your personal information, please contact us so we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Further information is available at www.ico.org.uk/make-a-complaint.